Click on one of the people below to find out more information.

  • Adam Handwerk
    Sales Manager
    (231) 486-8933

    I was born and raised in Petoskey, graduated from Ferris State with a Bachelor's Degree in Automotive Management. I have been in the auto industry since May of 2005. I enjoy meeting new people everyday and growing our dealership's business. Most of all I enjoy time with my wife and our 2 children!

  • DJ Dohm
    Sales Advisor
    (231) 486-8928

    New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-star experience, along with identifying the correct vehicle for their needs. Being personable and friendly with my clients and coworkers is something that I'm most proud of. My best job is being a family man. I love being a husband and father. My other special skill is woodworking. For the past 20 years, I have coached a co-ed softball team with my wife and our good friends. I'm also a big fan of U of M football.

  • Eric Senff
    Sales Advisor
    (231) 486-8951

    Born and raised in South Bend, Indiana. I moved to Traverse City, Michigan in early 2017. I joined Serra Traverse City in March of 2018, taking a massive leap forward in my career and life. I am currently completing the Volkswagen VEST certification and am also a licensed personal trainer through ISSA. My customers mean the world to me and I love being able to help them with such an important purchase. It's so rewarding to see my customers drive away in their dream car with a huge smile on their face.

  • Fred Truschke
    Sales Advisor
    (231) 486-0933

    Proud alumni of Ishpeming Westwood Patriots, and Western Michigan University. Honoring and helping veterans is a true passion of mine. I love to spend time with my family, especially my lovely wife, Tracy, our son, Ryan, and our daughter, Lauren. I also enjoy traveling and golf, but bow hunting for deer and steelhead fishing are my favorite pastimes - just ask my wife! When it comes to my job, I'm all about the customer service, and I've been that way since I was a child, raised in a small town family grocery store in the U.P. Overall, I'm genuine and I like to have a little fun during the process. Buying a new car should be fun!

  • Garthe Alderman
    Audi Service Advisor
    (231) 486-8908

    Good service begins and ends with the customer. At Serra Traverse City, we value every guest and make it a priority to exceed their expectations. Since joining the auto industry 10 years ago, my goal has been to build strong relationships with my customers, which is exactly what I have done. My clients know that their interests always come first. When you want quality service with a smile, please don't hesitate to reach out to me!

  • Mike McFarlan
    General Sales Manager
    (231) 486-0909

    As the General Sales Manager here at Serra Traverse City, I would like to welcome you to our dealership! I started working in the car business in 1984, and my dedication to world-class customer service has remained my top priority throughout the years. I have a get-it-done attitude that I hold myself and my sales team. I'm straight forward, helpful, and hard-working; I never ask my team to do anything that I wouldn't do. I'm very proud of my accomplishments over the years, which includes building sales teams and moving the needle. I do everything I can to put my customers in a better position, as it relates to their transportation needs. My professional certifications include being a certified sales manager for Cadillac and Subaru. Outside of work, I love fun adventures with my wife of 30 years, Teri. We also love spending quality time with our grandchildren. Some of my hobbies include fishing, boating, and hunting. Stop by Serra today and let us help you find your new car!